When deciding how to brand your Chiropractic office environment, accentuating your logo design is the first thing to remember. The paint colors, textures, and materials you choose should also complement your logo design to convey the image you would like to portray, which includes your brand, culture, and identity altogether.
Your logo should be prominently displayed
When designing your office, we love to place your logo on a “feature wall” typically behind the front desk, so it is the first thing patients see when they walk into the office. Engaging patients early on is important to do. With this purpose in mind, new patients should be able to remember the name of your practice and understand your core values after visiting your office for the first time.
Size and positioning are critical
Your logo won’t make a positive impression if it is too small or hard to read. The font type and size should be large enough. In fact, to be read from 30’ away, the letters need to be at least 3” high. Your logo should be large enough to make an impact, and centered at eye level, about 60” to 65” above the floor to the center of the logo to connect with your clients.
Legibility of your logo design
Negative space, contrast, and clarity should be considered. Negative space is the space around and between your logo. Your logo should contrast with the background it is on. For this reason, we often put a dark logo on a light background, or a shiny logo on a textured background, like stacked stone. In conclusion, clarity refers to how well your patients can perceive your logo.
Costs of Logo Signs
As an illustration, for the offices included in our portfolio on our website, the average cost for logo signs ranges from $700-$1500 installed depending on the size, material, and mounting style you choose. However, we have featured logos of many styles. Our most typical are:
Acrylic plaque with applied vinyl, often on standoffs or cables
Acrylic plaque with raised logo or type
Individual letters or logo applied directly to the wall
CrossFields can help elevate your office by providing logo consultation to determine a personalized solution for you and by working with your local sign company to ensure the desired finished result for the biggest impact. To find out more, please contact us for a Complimentary Consultation.
